【创享系列】Jean-Pierre Jeannet:New Frontiers of Entrepreneurship
文/ 点击量:801时间: 1970-01-01 08:33
地点:西2- 503
嘉宾简介:
Professor Jean-Pierre Jeannet is a native of Switzerland where he completed his basic education. Prior to pursuing graduate studies in the United States, he worked in banking in Switzerland and in New York. Professor Jeannet earned an MBA and a Ph.D. in Business Administration from the University of Massachusetts at Amherst. As Professor of Marketing and International Business at Babson College, he has served on the Babson faculty since 1974 and held the Walter H. Carpenter Chair for the period 1990 - 1995. Babson appointed him in 1995 to the F.W. Olin Distinguished Professorship in Global Business where he acted in the role of Director of the William F. Glavin Center for Global Management (until 2006) as well as Director of the Europe Institute (2002 – 2009). He was the first director of the Global Entrepreneurship Program (GEP) delivered jointly with EM Lyon (France) and Zhejiang University School of Management (Hangzhou, China).
讲座内容:
In this lecture presentation, we will examine recent developments that go beyond entrepreneurship as a start-up venture based upon a business plan. The importance of entrepreneurial mindset for all, compared to entrepreneurship for some, will be made. In addition, we will examine the expansion of entrepreneurial concepts beyond business into many non-business activities. New ideas of effectuation, skill-based entrepreneurship, entrepreneurial moments, entrepreneurial ideas, and entrepreneurial challenges will be covered. By examining some entrepreneurial stories, we will have a closer look at how successful entrepreneurs find their ideas. The powerpoint-slide supported lecture will illustrate the many concepts with examples from both European, US, and Chinese entrepreneurs. The bottom line of the lecture will address the need for everyone to become more entrepreneurial even though we may not want to turn into full-fledged entrepreneurs ourselves.There will be opportunities to ask questions and inject individual viewpoints all along the lecture.
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