【GMSCM招生公开课】Overview of Marketing

已结束

时间： 1970-01-01 08:33

地点：浙江大学紫金港校区

Marketing, more than any other business functions, deals with customer. We examine a simple model of marketing, and focus on the process to understand customers, build customer relationships, and capture value from customers. We then discuss the basics of marketing mix and marketing strategies, and conclude with a case study on the value of customer insight.

【公开课报名】

因课程容量有限，本次公开课仅对有意报考GMSCM项目的考生开放。

请扫描以下二维码进行活动报名。

【公开课流程】

08:30-08:50   签到

08:50-12:00   GMSCM项目公开课

12:00-12:30    GMSCM项目报考咨询

【授课教授介绍】

Yu MA

Associate Professor of Marketing and Bensadoun Scholar

Desautels Faculty of Management, McGill University

Dr. Yu Ma is Associate Professor of Marketing and Bensadoun Faculty Scholar at McGill University. He obtained his PhD in management from Olin School of Business, Washington University in St. Louis. Before joining McGill, he was Associate Professor at University of Alberta. His research interest includes food marketing, retailing and big data analytics. Using consumer purchase data and advanced econometric and statistical models, he studies how consumers react to various marketing incentives. He also examines broader marketing issues such as the influence of macro environment on the retail sector and the impact of food marketing on population health. He has published in top management journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Management Science, and Journal of Retailing.

温馨提示：

因课程容量有限，本次公开课仅对有意报考GMSCM项目的考生开放。报名信息审核后，我们会以短信形式告知报名是否成功及公开课具体安排，活动当天请凭浙大MBA教育中心的确认短信签到。

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