ACADEMICS
HOME>ACADEMICS>Faculty
Weiqing Xu

Weiqing Xu

Title:Associate professor
E-mail:xuweiqing@zju.edu.cn

Education Background:
2002-2008 Ph D Business Management, Zhejiang University
1996-2000 M.A Western Economics, Zhejiang University

1989-1993 B.A English Education, Hangzhou University


Courses Taught:
Marketing, Undergraduates, Chinese
Public Relations, Undergraduates, Chinese
Services Marketing, Undergraduates, Bi-language
Interpersonal Communication, Undergraduates, Chinese

Business English, Undergraduate\MBA\EMBA students, English


Research Interests:
Services Marketing Management
Customer Value Management
Customer Innovation Management
Relationship Marketing and Customer Relationship Management