【实习生】印度塔塔集团

Company

Tata Global Beverages (TGB);

(for JV company- Zhejiang Tata Tea Extractions Co Limited)

Tata Global Beverages (TGB) website:http://www.tataglobalbeverages.com

Tata Group website: www.tata.com

Tata Group China website:www.tatachina.com.cn

Qualification / Skill sets

At least 1 year of MBA course completed;  interest in Sales & Marketing; prior work experience of at least 2 years;

Fluency in English is preferred.

Project

Marketing & Sales Strategy for Tea Extractions for China

Criticality of Project to Company (Specify Details)

China is the largest market by Volume for RTD teas- one of the largest segment for Tea Extractions business. It is hence critical to develop a robust Marketing & Sales strategy for this market

Assignment coordinator (Name, Contact Number)

Mark Song

Mail: mark.song@ztextraction.com

Tel 1590 1964076

Project location

Zhejiang Tata Tea Extractions Company Limited,   ECONOMIC DEVELOPMENT ZONE I   ANJI I  ZHEJIANG  313300

Tel +86  572 5325305   

Accommodation

Company dorm in the above address- where other company  executives also stay

Reporting Contact Details

Same as assignment coordinator;

Mark Song

Zhejiang Tata Tea Extractions Company Limited,   ECONOMIC DEVELOPMENT ZONE I   ANJI I  ZHEJIANG  313300

Mobile: 1590 1964076

Tel +86  572 5325305   

Background of the Project

Tata Global Beverages (TGB) is an established player in the Tea Extractions business- with plants in India and US. To expand the business- especially for Green tea extracts and expand the product range, TGB and and Zhejiang Tea Group company Limited (ZTG) have joined hand and formed a JV Company. A new state of the art plant in China has been put up; it has recently commenced commercial sales in China- which needs to grow rapidly.

Key Project Deliverables/ Job description

-       Gain an understanding of the various  user segments for the Tea extractions products in China based on existing information available with the company – size / growth / competition Eg- RTD tea, Dietary supplements, etc.

-       Implement the Sales strategy of the company

-       Identify and approach B to B customers to generate business for Tea extractions

-       Gain a basic understanding of the technical aspects of the product portfolio to enable better customer interaction.